Bilingual Copywriter, Creative Studio - Downtown Toronto or Montreal

Ville

Description du poste

Description

Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.

 

The Bilingual Copywriter is responsible for effectively and consistently delivering digital, social media, and print creative copy for marketing and advertising assets within the Creative Studio team at Air Canada in French and English.

The incumbent is highly proficient at creative copy development and proofreading and can manage multiple projects at a time from concept through to completion. They understand how to visually communicate the brand in storytelling and retail environments, the importance of paying attention to detail, and are extremely organized. While some projects may require the use of external resources, this role is expected to be hands-on.

  • Effectively communicate and collaborate with the Creative Studio team (including creative studio lead, designers and project managers) and external agency partners to craft the content and brand voice for use across multimedia channels including digital, social media and print
  • Deliver copywriting solutions in both French and English that reinforce Air Canada’s brand voice that merry with the visual elements to achieve desired brief objectives
  • Collaborate with e-commerce, social media, brand teams and external agency partners to ensure that output communicates desired message within marketing brief and brand guidelines
  • Interpret, gain and communicate insights on competitor activity to inform messaging direction
  • Generate multiple concepts for a campaign or project
  • Manage multiple projects at a time from concept through to completion, providing full costing, production and delivery schedules to relevant stakeholders
  • Manage editorial calendars, obtain approvals and post content to creative delivery system
  • Provide quality control over projects to ensure brand voice consistency
  • Manage any freelance resources as required to complete projects on time, budget and strategy
  • Use creative translation techniques to capture the tone of Marketing copy when translating from English to French
  • Other duties as assigned

Qualifications

  • Must have 3-5 years’ experience in advertising, marketing or mass communications
  • Bachelors’ Degree or Diploma in creative writing or related field from a recognized institution
  • Ability to effectively communicate across multiple media formats and producing both dynamic and static assets
  • Ability to familiarize yourself with technical or industry topics in a timely manner
  • Possess experience in search engine optimization, digital advertising, user experience and user interface experience, programming experience is not required but technical aptitude is a must
  • Exceptional writing skills in both French and English
  • Deftly manage and appreciate constructive criticism
  • Must be passionate about technology, design and communications
  • Must be keenly interested in overall creative and digital ecosystem
  • Able to present concepts and be a team player to achieve the correct copywriting solution
  • Strong work ethic and ability to work with minimal supervision and under tight deadlines
  • Strong attention to detail

 

LINGUISTIC REQUIREMENTS

 
Bilingual (English and French)
 
Diversity and Inclusion
 

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

 

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

 

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.


 

 

À propos de l'entreprise

AIR CANADA

Vous êtes intéressé par ce poste?